Why should I consider this?

Your vehicles are, far and away, your MOST VISIBLE means of communicating with your community. With the CopyRider Marketing System, communication of your products and services is multiplied by 6 to 10 times versus the usual "white page listing" of company name, phone number, etc.

How will my business benefit?

Your CopyRider Marketing System “talks” about your company, your products and services. It does so with color, wit and humor. It does so consistently, hour-by-hour, day-by-day. It builds awareness of what, how and why you do what you do. It brings attention to THE BENEFITS of calling you.

CopyRider was developed to effectively and consistently advertising “incremental" products and services. Business types include: HVAC, plumbing, pest control, florists, catering, electrical, carpet cleaning, remodeling contractors, realtors, gas and electric utilities, cable and broadband providers.

Is CopyRider suitable for my company?

Do you: Offer products and services in addition to your “core” business?

Do you: Use vehicles in your day-to-day operation?

Do you: Want to improve communication of sales and public relations messages?

Do you: Have non-English speaking clientele’?

Do you: Want to build long-term brand awareness?

Do you: Want to bring in new customers – new business to your company?

Do you: Operate in or around a metropolitan area?

Why a metropolitan area?

CopyRider is of benefit to anyone. It’s greatest impact is in areas with traffic lights and congestion. The average service van spends 30 to 40% of its day on the road. That's a lot of time to make impressions and communicate.

What is it? What does it do?

CopyRider is an attractive billboard as your vehicles are moving but its impact is dramatic when traffic slows and stops. CopyRider begins to scroll - providing two, three, four - up to eight or ten different sales and image building messages.

Independent research proves out a 79% readership of CopyRider messages with an extraordinary retention rate.

Why will people read it?

Sitting at a stop light or stuck in congestion, the AUDIENCE sitting behind and alongside your vehicles is looking for something to focus on. What do YOU do during those times? CopyRider’s movement appeals to the eye, even if seen peripherally. It moved once - it will move again. The ads frames are colorful, timely, humorous, thought-provoking and concise. Our "ad library" provides a valuable resource for your messages as well as manufacturers logos and sample ads for your customized use.

If your market includes a non-English speaking population, marketing in their indigenous language absolutely creates a focal point. We professionally translate to Spanish, French, German, Russian, Japanese, Chinese, Korean and Arabic.

How effective is it? Can it be measured?

Research by the vehicle advertising industry has determined that:

• 91% of all people notice words and pictures on trucks
• 74% develop an impression about a company and its products based on graphics
• 29% base buying decisions on vehicle graphic

All advertising can be tracked and quantified to some degree. CopyRider provides a unique opportunity to inexpensively gauge effectiveness by the use of a teaser ad in the ad scroll.

What are the specifics?

1. Dimensions? Standard unit - Message area - 21” high x 15 ½” wide / overall - 28” high x 22” wide / 6” deep. Compact unit – Message area – 14” high x 15 ½ “ wide / overall – 21” high x 22” wide / 6” deep.
2. Readible distance? With 1 ½" letters - greater than 40'.
3. Rear door or tail gate access? No effect. For vans, CopyRider mounts easily to passive door. For pick-ups, CopyRider mounts on tail gate above drop point. For box trucks, CopyRider pivots sideways for full access.
4. Removeability / reattachment? Easy and simple.
5. Need a trailer hitch? No.
6. Need a trailer wiring harness? Yes. – 4 wire flat plug or adaptor.
7. Does it run all the time? No. It scrolls only at 7 mph or less otherwise it moves one ad frame per minute.
8. Internal lighting? Yes. Long life “Soft-Glo” LED backlighting.
9. Scrolls? High quality coated paper with moisture and ultra-violet resistant inks. Minimum of 6 / maximum of 10 messages (ad frames).
10. Changing the scrolls? Less than 10 minutes - no tools required. New messages every 90 days.

Where is it made?

The CopyRider Scrolling Sign and all parts and components are "Made in the USA." Fleet Impressions, LLC is based in Minneapolis, Minnesota. All printing is currently done in Minneapolis.

What can I expect as a rate of return?

CopyRider provides a higher rate of return than other advertising venues. It:

1. Is able to present a variety of messages per impression.
2. Uses a delivery system you already operate - with no additional personnel.
3. Is literally in front of your prospective customer.
4. Presents your messages when your prospects are open and attentive.
5. Is long lasting - it doesn't go out with the trash or get switched to a different station.
6. Is continuously visible - if your trucks are out, so is CopyRider.
7. Helps you differentiate yourself from others.
8. Is on the job when you are - moving or stopped.

Does CopyRider qualify for co-op advertising money?

We recommend that you check with your local distributor(s), wholesaler(s) or manufacturer(s) for co-op approval. Many manufacturers have approved CopyRider in their co-op programs.

How much must be invested to become CopyRider clients?

In round numbers - about $100 per van per month. Factor in co-op money available from manufacturers and this may be about $50 per van per month.

In addition to enhancing your advertising return on investment, CopyRider may be used to create a separate profit center.

What are my options for purchasing or leasing?

Financing and leasing plans are available. We accept Mastercard, Visa and American Express. We require a down payment authorization which does not get processed until you authorize approval of your first scroll set.

I have graphics on the back of my van. They seem to work fine. Why would I want a special sign like yours?

Graphics / lettering work fine to identify you.  Good graphics draw attention for a short period but quickly become part of the “traffic-scape” and become invisible.  The key to CopyRider is movement.   As CopyRider begins to scroll, the movement draws AND BUILDS attention.  “It moved once, it will move again.” Even if seen only in peripheral vision, that “trigger” creates reaction.  It's our genetic “fight or flight” response.  When something changes, we are compelled to look.    CopyRider complements good graphics with multiple messages.

CopyRider – MAKING DRIVE TIME INTERESTING