Like all HVAC contractors, we recognize the amount of time our service vans spend on the road traveling from call to call. We know from personal experience that the usual lettering of our vans blends in with the traffic. Our vans were as invisible as our competitors - whose vans are as invisible as ours were.

We have been using CopyRider Marketing Systems on our service vans for 5 months. We have received many comments from friends and customers on them. We rely predominantly on our customer list for our direct mail marketing purposes. We have chosen CopyRider as our method of new customer acquisition.

It works. Our ads run the gamut from water heaters to duct cleaning to the new 13 SEER minimums. We use words and great graphics to "tell the stories" very quickly and concisely.

Since we began using CopyRider, we've received phone calls directly as a result of people seeing our trucks. We have shown the truck signs to some of our suppliers and they were very impressed with them. Our local gas utility company inquired about having us place an ad for them on one of our scroll sets. We can make money for ourselves by selling ad space plus benefit by running our own ads. CopyRider signs work!

Annette H, Marketing Coordinator

Everybody sees them!

Things have been busy. We have received several calls on the sign from customers and other companies that wanted your phone #. I'm going to have you do different scroll sets this off-season but for now I need one for the van that's torn. We have rebates in the off-season from Trane and we do a lot of maintenance in the winter so a scroll along those lines would be great.

Tom R. - owner

Introduces New Product Line Effectively!

We have been using CopyRider units for approximately 7 months. The response has been very good. We decided to use them to promote a new product (gas grilles) and offer it at a very attractive price. Within one week, we had 11 calls and had sold 6 units. Within 3 weeks, we had a total of 24 calls and sold 14 units. At that time, we raised the price. The following 2 weeks, we got another 10 calls and sold 4 units. We were able to upgrade about 50% of the sales from the base unit to a more expensive model. We are now at the five month point. Two months ago, we received our new scroll set without the “special”. We have gotten calls for duct cleaning and tune-ups from the ads but nothing like the special we ran. We will run it again in the fall. We know they get seen, we know they get read.

Randy D. – owner

Trucks Get Noticed!

We know we are one of your first clients. As you told us when we came on board, the device still had some bugs. Now it’s two – almost three – years and the bugs have been worked through. The responses we get when we run new scroll sets is amazing. All of our employees have heard comments from customers, friends, neighbors, etc. whenever a new ad set comes out. The amazing part is how often the trucks get noticed now versus before. Yes, we believe. You asked me months ago to write a testimony. Here it is. Best of luck to you. We know it’s been a long pull. You know what they say, “Persistence, Patience and Prayer.” Gordy C. - President Direct sales results! Duct cleaning calls almost daily. We can tell when our trucks are on the road because we get calls from cell phones. They see the ads and call us. We ran an ad for a very good deal on a humidifier with duct cleaning.

Barry K. – General Manager

Focus on air treatment works for this contractor!

Been using these for almost 2 years. Finally took your advice and focused on air treatment. Telling people about stuff they don’t know anything about. These things work.

Lowell N.

Spanish language ads bring business!

Much of our surrounding population is Hispanic. We have two service techs and an office person with fluency in Spanish but we had no good way to advertise to this large part of our community. CopyRider is the answer. We’ve run the same ads in English and Spanish, we’ve done whole ad sets in Spanish. It’s been very good for our business. Thank you.

Imelda R – Office / Marketing Manager

Different uses!

Great concept! We ran two help wanted ads for cable installers on our ad scrolls. Within a month, we had filled the four positions we had open. Two of the hires came directly from seeing the CopyRider. The other two came through an agency rep who had seen it.

LJ - Marketing Director, SE Region.

Non-productive time becomes sales time!

Two weeks ago, one of our service techs was in the drive thru line at Starbucks. During the wait, we received a phone call at our office here in Toronto. It was a gentleman also waiting in line at Starbucks. He was behind our van. He said, “I’m sitting behind your van at Starbucks watching your moving sign. That thing is great! I need a furnace. Mine is 18 years old and needs to go away.” Within an hour of his call, we were there and had a signed contract for a furnace replacement, humidifier, duct cleaning and a little bit of ductwork remodeling.

So you ask, “Do CopyRiders work?” My response, here in Toronto, has been and continues to be, “YES, they work. They work great!”

Phillip R. – President

Home Show / Builder Show / Event Marketing Tool!

We have a CopyRider at the entrance of our Ball Park Franks event center which travels to all NASCAR races. We use interactive games and sampling as a way of building the Ball Park Franks brand. We chose to use CopyRider to “tell” NASCAR fans about “Frank’s Tailgating Zone.” To test its effectiveness, we printed ONE ad frame out of EIGHT to read, “Ask for your coupon for a free package of Ball Park Franks.” Within an hour and a half, we gave out over 200 coupons as a direct result of attention paid to the ad on our CopyRider. The test worked so well we removed the “free” ad but continue to use the seven remaining ad frames promoting our brand and “Frank’s Tailgating Zone.” YES, CopyRider works very effectively at our consumer events.

Ball Park Promotional Dept.

Dallas contractor sees benefit!

Larry Taylor, president of AirRite in Dallas / Fort Worth, Texas, has chosen the CopyRider Marketng System for eight of his service trucks.

"This just makes sense," Mr. Taylor said, "Our service trucks are on the road surrounded by traffic. With CopyRiders, we’re able to talk about the benefits of our products and services. This is much more interesting to people than our name and telephone number – in fact, with CopyRiders, we give people reasons to read our name and telephone number."

As HVAC contractors, we have so much stuff to talk about – CopyRiders give AirRite the opportunity to communicate – and that leads to action – and that’s a good thing! CopyRider makes drive time interesting – and profitable.

Larry Taylor, AirRite